About
The Tyl Rewards mobile app project is a component of the larger Tyl project by NatWest, an innovative payments provider offering various card machines for businesses. It is supported by NatWest, a major retail and commercial bank in the United Kingdom.
With Tyl Rewards, the idea was to create a user-friendly mobile app for customer engagement platform meticulously crafted for the unique needs of small and medium-sized businesses which empowers enterprises to effortlessly connect with both new and existing customers, helping them reach their business objectives faster.
This innovative platform was conceptualized to provide a dual solution: a sophisticated digital loyalty program and a portal for instantly redeemable offers. By doing so, Tyl Rewards aimed to bridge the gap between businesses and their customers, fostering stronger relationships and driving business growth. Sincapp Mobi joined the project midway but played a pivotal role by integrating a secure payment forwarding system and optimising map features.
Provided Services
1
Development
Cross-Platform - React Native
2
Quality Assurance
Unit Test & End-to-end Test
3
Deployment
Google Play and App Store Publishing
Challenges and Execution
The development of Tyl Rewards presented several challenges:
- Integration of Secure Payment Forwarding System: One of the primary objectives was to integrate a secure and reliable payment forwarding system. This was crucial for the app's functionality, given the financial transactions involved in redeemable offers and loyalty rewards. Leveraging the React Native payment package, our team worked meticulously to ensure the payment system was not only secure but also user-friendly.
- Map Feature Optimization: A significant challenge arose with the implementation of the map feature. The initial version faced performance issues due to the heavy load of location pins representing thousands of stores and shops. To overcome this, we developed a clustering mechanism that efficiently managed the extensive location data. This solution significantly improved the app's performance, ensuring a smooth and responsive user experience.
- Tight Development Timeline: Completing the project within a tight three-month timeline added to the challenges. Our team's expertise in agile development methodologies enabled us to work efficiently, ensuring timely delivery without compromising quality.
Result
The Tyl Rewards app emerged as a user-friendly and robust solution for both businesses and consumers:
- Efficient Campaign Management: Businesses can now easily launch and manage loyalty programs and special offers tailored to their specific needs. This feature aids in enhancing customer retention and attracting new customers.
- Empowering Consumers: End-users benefit from gaining control over their spending habits. They can earn rewards that are redeemable at their convenience, enhancing their shopping experience.
- Enhanced User Experience: The app provides comprehensive information on a multitude of stores and shops, including their locations. This feature allows users to explore and shop within their preferred discount scopes.
- Centralized Hub for Interactions: Tyl Rewards serves as a centralized platform that optimizes interactions, savings, and rewards for both businesses and consumers. It stands as a hallmark of our team's commitment to delivering innovative, efficient, and user-centric mobile solutions.
Through the successful launch and ongoing maintenance of the Tyl Rewards app, our team has demonstrated its capability to overcome technical challenges and deliver a high-quality product within a demanding timeframe. The app's success is a testament to our expertise in mobile app development and our dedication to creating value for our clients and their customers.
